Content marketing is increasingly viewed as an essential part of marketing for small businesses. As an added bonus, the relatively low cost and high ROI means small and medium-sized businesses are not held back by the fear of high capital expenditure. Regardless of your industry, a well-designed and well-managed content marketing strategy will help take your business to the next stage.
If you’re planning on getting started on content marketing, here are a few things you should consider first?
Videos, audios, images, and infographics are all part of content marketing. Image courtesy of Pixabay
In-house or contracted?
The learning curve for content marketing is not steep, but it does take time because the discipline extends to so many areas. Smaller companies may also not have the dedicated manpower needed to manage the entire program. If your organisation is in this position, consider outsourcing the task to a digital agency. 61% of digital agencies now offer content marketing services to their clients, so finding a good one shouldn’t be hard. Bear in mind, this is no different from hiring SEO consultants or web hosting services. Learn from the agency, and in a few years, you have the option of handling everything in-house.
Learn to produce great content
Content marketing fails without great content. So focus on developing the skillset or people to develop great content. If you’ve ever attended a marketing seminar which felt like time is standing still, then you know what terrible content can do. Also, remember that content is not limited to articles. It can be videos, infographics, podcasts – the sky is the limit.
Learn to identify trends
If you are not interested in current industry trends, then you will face difficulty identifying good content. Even if your agency or staff pushes you in the right direction, you may still feel like resisting. So make the effort and take the time to read, listen and watch about the current trends in your industry. It might also give you some new insights for your customers.